Tequila Enemigo, a luxury tequila brand, has announced a groundbreaking partnership with Fulham Football Club, becoming the first tequila partner of an English Premier League team. This historic collaboration marks a significant milestone for both the brand and the club, as Tequila Enemigo is designated as an Official Partner and the Official Tequila Partner of Fulham FC, integrating the brand into the club’s programming throughout the year.
As part of this unique partnership, Tequila Enemigo will be the exclusive tequila served across hospitality spaces at Craven Cottage, the club’s home ground, as well as within the Riverside Market on matchdays. This means that fans will be able to indulge in the luxurious experience of enjoying Tequila Enemigo while supporting their team.
“It is a momentous occasion to announce our appointment as the first-ever tequila partner of an English Premier League team, and for that team to be Fulham is extremely special,” said Robin Clough, Co-Founder of Tequila Enemigo. Co-Founder Max Davies-Gilbert added, “We are bringing a truly luxurious experience to Fulham’s discerning fanbase and will have many more moments of excitement throughout our partnership.”
The club’s Commercial Director, Jon Don-Carolis, expressed his enthusiasm for the pioneering collaboration, stating, “It’s an honour to announce this partnership between multi-award-winning Tequila Enemigo and Fulham Football Club and Fulham Pier, the first of its kind.” He highlighted that fans will now have the opportunity to toast Fulham’s goals in true Enemigo style at Craven Cottage, and visitors to Fulham Pier can savour sensational cocktails at the Enemigo bar while enjoying views of the Thames.
Tequila Enemigo aims to infuse the partnership with a touch of Mexican authenticity through various experiences and activations at the Fulham Pier venue throughout the year. Fans can expect to see Enemigo displays, branded bars, and exclusive menu items featured during events held by Fulham FC and at Fulham Pier.
Every interaction with Tequila Enemigo at Fulham Football Club will embody a luxurious and authentic experience, with the brand logo prominently displayed throughout Craven Cottage. Exclusive game-day cocktails will also be served, enhancing the matchday atmosphere.
Throughout the season, fans will be able to engage in a luxurious Tequila Enemigo experience with exclusive tasting flights and cocktails available at the newly established Tequila Enemigo bar. This permanent fixture at the Riverside Market is set to open in January 2025 and will offer breathtaking views of the Thames, along with an innovative cocktail menu served on matchdays and beyond.
Launched in 2017, Tequila Enemigo has quickly gained recognition as one of the world’s most celebrated tequilas, distinguishing itself through its unwavering focus on quality. With 15 Double Gold Awards, five Tequila of the Year awards, and a total of 60 awards, Tequila Enemigo continues to disrupt the global alcohol landscape and solidify its position in luxurious markets. The brand’s recent expansion into the United Arab Emirates and Europe, alongside its established presence in the USA and Mexico, marks a strategic move towards global growth.
