The Korea Agro-Fisheries & Food Trade Corporation (aT) is preparing to host an exciting Korean Pavilion at SIAL Paris 2024, which will run from 19th to 23rd October at the Parc des Expositions de Paris-Nord Villepinte. This year’s event features an impressive 76 Korean companies showcasing a diverse array of agricultural and food products aimed at global buyers seeking innovative and health-conscious solutions.
Located in Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), the Korean Pavilion will present traditional and contemporary Korean food items, including a selection of fermented sauces, kimchi, noodles, ready meals, beverages, ginseng, and vegan products. This selection underscores the increasing global demand for plant-based and eco-friendly foods.
Korean Cuisine Gains Popularity in Europe
The rising popularity of Korean cuisine in Europe can be attributed to its appealing combination of health benefits and robust flavours. Major retailers, including Carrefour and Monoprix, have started stocking a variety of Korean products, providing consumers with greater access to this culinary trend. The Pavilion at SIAL Paris presents a unique opportunity for visitors to engage directly with producers, sample their offerings, and establish valuable business connections.
Korean food’s reputation as a healthy, sustainable option aligns well with the growing interest in vegan and plant-based diets across Europe. The versatility of Korean cuisine has been embraced by chefs throughout the continent, further enhancing its appeal.
A Diverse Range of Products on Display
Ms. Nam Sanghui, Director of the aT Center Paris, expressed enthusiasm about the event, stating, “We are excited to showcase the true diversity of Korean products at SIAL Paris 2024. Our goal is to connect with those seeking innovative, health-conscious food options, and the Pavilion serves as the perfect venue to explore the latest trends in Korean cuisine.”
Celebrating its 60th anniversary, SIAL Paris is renowned as a premier food innovation exhibition, attracting top minds and innovators from both France and around the globe. With an expected attendance of 285,000 visitors from 200 countries—70% of whom will be international—SIAL Paris 2024 provides an essential platform for Korean companies to display their products to a wider audience.
As the Korean Pavilion gears up for this major event, the focus remains on promoting the diverse and rich offerings of Korean cuisine. The event is not just a showcase; it is a celebration of culinary heritage, innovation, and the ever-increasing global appetite for health-oriented food options.
